There is a new normal of how we do business – Whether that be entirely from you home or from a secluded, socially distanced workspace. Obviously, understanding the market and the technical skills required to service your clients are important. But soft skills and how to communicate with clients during these difficult times have become more important than ever.
Here are 5 soft skills you would need to work entirely online as a Financial Advisor
- Prospecting Skills
One Skill that would come in handy is learning who to prospect based on their habits of using technology. Millennials, and others who are used to technology, will see no issue or difference in getting financial advice online. However, someone who isn’t very versed in the online space may find it more difficult to adapt. Looking at which segments are happier to work with you online will allow you to fill your appointment book faster despite the social distancing requirements.
- Use Stories
We all know how important communication is in general. Many studies from around the world have suggested that this may be one of the most important skills in any business setting. When we cannot meet face to face, however, things become a little bit more complicated. While you do have the luxury of using online video conferencing programs like Zoom or Google Meet to speak with clients and potential clients, it is still not as easy to pick up on body language, so the verbal communication becomes more important than ever. Getting really good at storytelling will help you convince prospects and clients to trust you further – a huge factor in choosing a Financial Advisors for many investors.
- Time Management
Time-Management is an underrated skill that many disregard, but can be the difference between a successful business, and a non-existent business. This was true when we had offices, set hours, and organized deadlines and just become even more true now that we don’t.
While working from home has long of advantages, it also means that you must perfect your time management skills. There are many more distractions at home, so setting a routine and a schedule will allow you to keep on top of tasks and client deadlines.
- Emotional Intelligence
Emotional intelligence is regarded as a highly important skill across industries. Now that we are working online, it’s even more important especially for the financial services area. Establishing trust is one of the first thing you need to do when talking with prospective clients, especially in an already difficult digital environment. So next time you speak with a prospective client, listen to what they say. That’s the only way to understand what they want and need from you, as their financial advisor.
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